Home Health Care Edition Website Privacy Policy

At Care Edition, we are committed to protecting the privacy and security of visitors to our website.

Your right to privacy while using the Internet is very important to Home Health Care Edition (“Care Edition”). This website privacy policy (“Privacy Policy”) will tell you what information we collect, how it is used and your options as you interact with the website. By using this website, you agree to this policy. We respect your right to control how much information you provide about yourself. This Policy applies only to information collected through this Site and not to information collected offline. This Policy is effective as of August11, 2021.

Applicability of Policy 

This privacy policy applies to all information collected from you or submitted by you on the Web Site.

Your Consent

By using this Site, you consent to the collection, use and sharing of information as described in this Privacy Policy. By providing us with any personal information, you agree that we may use such information to engage with you. For example, we may use your email address to communicate with you about our services and select messages from our partners or affiliates.

HIPAA

This policy does not apply to Care Edition’s collection, use or disclosure of our client’s health care information, including information you provide to us while we provide care to you or your loved one. Our use and disclosure of that information, known as “Protected Health Information,” is subject to the Health Insurance Portability and Accountability Act and related regulations (collectively known as “HIPAA”) and our Notice of Privacy Practices.

1. What Personally Identifiable Information (PII) Is Collected

We do not collect personally identifiable information on our Site unless you voluntarily provide information about yourself via an electronic mail message or by filling out one of our online forms. By “personal information,” we mean data that is unique to an individual, such as a name, address or telephone number. For example, if you send us an email or send us your phone number, we may use the information you provide to follow up via telephone or email. The information you provide will be kept confidential and will be used only to support your continued relationship with Care Edition.

2. How We Use Cookies and Other Technologies

This Site may use “cookies,” tracking pixels and related technologies. These can be set by Care Edition or by our affiliate companies (“Service Providers”). These Service Providers help us track and analyze visitor activity on the website, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing campaigns.

Cookies are small data files that online services can store on, and retrieve from, a user’s computer or mobile device through the user’s web browser. The information is stored and retrievable either for the duration of a website visit (known as “session cookies”), or until some later point in time set by the website setting the cookie (known as “persistent cookies”).

Examples of information we and our Service Providers collect include how often someone visits this Site and what they do while visiting this Site. We and our Service Providers use this information to understand how our visitors use different Site services, pages and resources and to help us improve the Site. We and our Service Providers also collect information about the activity of individual visitors. This information may be used to direct related advertisements and/or informational content to visitors when they visit other websites.

Most internet browsers accept cookies by default, but you can modify your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. There are a variety of tools publicly available to manage cookies and similar technologies that collect information related to your use of the website. Learn more from (i) the FTC or (ii) the Digital Advertising Alliance opt-out page, which allows users to opt out from receiving interest-based advertising.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers also use clear GIFs in HTML emails to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third Party Analytics. We use automated devices and applications, such as Google Analytics Remarketing, to evaluate usage of our Site and to assist us with advertising on third party websites. We also may use other analytic means to evaluate our Site. We use these tools to help us improve our Site, services, performance, and user experiences. These entities may use cookies and other tracking technologies to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

Third-Party Ad Networks.We use third parties such as network advertisers to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, web beacons (including clear GIFs), and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information, including personal information, about you.

You may opt out of our third-party ad networks by going to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

3. How the Information You Provide Is Used

We may use your information to:

• Provide services, operate the Site, and help us improve the services we offer and the Site
• Respond to your questions and requests and improve customer service
• Personalize your experience and inform you about the treatments/services in which you have indicated an interest
• Provide you with certain services or information you request, such as sending you our newsletters
• Tailor digital advertisements on third-party websites based on your interactions on the Site
• Improve the Site offerings and send you information and updates
• Administer a promotion, survey or other site feature

We do not sell, rent or otherwise disclose our mailing lists or other personally identifiable information you may provide without your consent.

4. Data Security

We use reasonable efforts to prevent unauthorized access to your information, including a secure firewall and a security infrastructure that protects the integrity and privacy of personal information submitted to us via this Site. As an additional security measure, your personal information is also encrypted during transmission using appropriate technology.

However, Care Edition cannot totally ensure or warrant the security of any information you transmit to us, as such, using this website is at your own risk. For that reason, to protect your privacy, please do not use any personal information you consider to be confidential to communicate with us on this website.  Depending on the nature of the inquiry, your communication may be discarded or archived. If you wish, you may contact us instead via telephone at the numbers provided throughout our Site. We can say that, once we receive your transmission, we will use our commercially reasonable efforts to ensure its security on our internal systems.

5. Disclosure of Customer Information Through Business Transfers

As we continue to develop our business, we may buy, merge or partner with other companies or businesses, and in so doing, acquire customer information. In such transactions, user information may be among the transferred assets. Similarly, in the unlikely event that a portion or substantially all of Care Edition assets are sold or transferred to a third party, the information you have voluntarily provided to us, including your email address, would likely be one of the transferred business assets.

6. Privacy Policies of Web Sites Not Under Our Control

For your convenience, this Site may provide links to various web sites that we do not control. When you click on one of these links, you will be transferred out of our Site and connected to the web site of the organization or company that you selected. We are not responsible for the nature, quality or accuracy of the content or opinions expressed in such web sites, and such web sites are not investigated, monitored or checked for quality, accuracy or completeness by us. Inclusion of any linked web site on this Site does not imply or express an approval or endorsement of the linked web site by us, or of any of the content, opinions, products or services provided on these web sites. Even if an affiliation exists between our Site and a third-party web site, we exercise no control over linked sites. Each of these linked sites maintains its own independent privacy and data collection policies and procedures. If you visit a web site that is linked to from our Site, we encourage you to consult that web site’s privacy policy before providing any personal information and whenever interacting with any web site.

Access and Correction

You have a right to know about the personal information that Care Edition has collected as described above, including the right to correct, amend or delete the information that Care Edition has on file if it is incorrect. You also may change the status of whether you wish to receive Care Edition alerts, newsletters and communications at any time. If at any time you wish to exercise these rights, feel free to contact us at info@careedition.comor by phone.

8. Modifications to this Privacy Policy and Site

Care Edition has the right to change or update this Privacy Policy from time to time without notice, so please review it periodically to keep informed of any changes. If you have questions about this Privacy Policy or concerns about how we collect, use or protect your personal information, please contact us as listed below.You are responsible for reviewing this Policy periodically, and your continued use of our Site following any modifications to this Policy will be conclusively deemed acceptance of any changes.

9. Governing Law

This Policy and the use of this Site are governed by New Jersey law. Any claim related to the Site or this Policy shall be brought in a federal or state court in New Jersey, within one (1) year after the claim arises. Users of this Site consent to the jurisdiction and venue of such court as the most convenient and appropriate for the resolution of disputes concerning this Policy.

Care Edition welcomes comments and questions about this Policy and about our Site. Any comments or questions regarding this Policy or this Site may be directed to us at info@careedition.com. You may also call us at 973-837-8653or send a letter to:

Care Edition

Privacy Policy
155 Willowbrook Blvd, Suite 425
Wayne, NJ 07470

Fax: 973-837-8655

Thank you for your interest in Care Edition. We hope your visit to our Site is pleasant and productive.